{"id":54603,"date":"2026-06-16T11:20:52","date_gmt":"2026-06-16T16:20:52","guid":{"rendered":"https:\/\/phrlegal.com\/?p=54603"},"modified":"2026-06-16T11:26:53","modified_gmt":"2026-06-16T16:26:53","slug":"ep-109-trademarks-and-the-world-cup-opportunities-limits-and-protection","status":"publish","type":"post","link":"https:\/\/phrlegal.com\/en\/novelties-en\/ep-109-trademarks-and-the-world-cup-opportunities-limits-and-protection\/","title":{"rendered":"Ep. 109. Trademarks and the World Cup: Opportunities, Limits, and Protection"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"54603\" class=\"elementor elementor-54603 elementor-54572\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"has_ae_slider elementor-element elementor-element-62866dfe e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-id=\"62866dfe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-66675424 elementor-widget elementor-widget-text-editor\" data-id=\"66675424\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"177\" data-end=\"425\"><span style=\"color: #000000;\">Trademarks play a central role in major sporting events, and the <strong data-start=\"242\" data-end=\"265\">2026 FIFA World Cup<\/strong> is no exception. Their protection and use raise a number of questions for companies seeking to develop commercial initiatives related to these types of events.<\/span><\/p><p data-start=\"427\" data-end=\"729\"><span style=\"color: #000000;\">In this episode of our podcast, <strong data-start=\"459\" data-end=\"480\">Jairo Andr\u00e9s D\u00edaz<\/strong>, Associate in Intellectual Property, discusses some of the most relevant aspects surrounding trademarks and explains the considerations organizations should keep in mind when designing campaigns and communication strategies linked to the World Cup.<\/span><\/p><p data-start=\"731\" data-end=\"852\"><span style=\"color: #000000;\">\ud83c\udfa7 Learn more about the legal implications that may arise in relation to trademarks in the lead-up to the 2026 World Cup.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-26e457d e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-id=\"26e457d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b1b39c3 elementor-widget elementor-widget-video\" data-id=\"b1b39c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=UjnBIB-SZSQ&amp;t=836s&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Trademarks play a central role in major sporting events, and the 2026 FIFA World Cup is no exception. Their protection and use raise a number of questions for companies seeking to develop commercial initiatives related to these types of events. In this episode of our podcast, Jairo Andr\u00e9s D\u00edaz, Associate in Intellectual Property, discusses some [&hellip;]<\/p>\n","protected":false},"author":67,"featured_media":54574,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"video","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[58,139],"tags":[],"class_list":["post-54603","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-novelties-en","category-podcast-en","post_format-post-format-video"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ep. 109. 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