Trademarks play a central role in major sporting events, and the 2026 FIFA World Cup is no exception. Their protection and use raise a number of questions for companies seeking to develop commercial initiatives related to these types of events.
In this episode of our podcast, Jairo Andrés Díaz, Associate in Intellectual Property, discusses some of the most relevant aspects surrounding trademarks and explains the considerations organizations should keep in mind when designing campaigns and communication strategies linked to the World Cup.
🎧 Learn more about the legal implications that may arise in relation to trademarks in the lead-up to the 2026 World Cup.
