Is your company prepared for the challenges that artificial intelligence brings to advertising?
The use of AI in advertising campaigns opens up new creative possibilities, but also raises legal questions regarding image rights, use of trademarks, and intellectual property. In this episode of our podcast, we address the main legal aspects related to the use of artificial intelligence in advertising, including the creation of AI-generated characters, the use of images, and the challenges that arise for brands in this new environment.
🎧 Guests: Natalia Alarcón, Director of the Legal Innovation and AI Governance Area, and Juan Sebastián González, Associate in Intellectual Property.
